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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...

Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

onerous of his doubtless many tasks. Because recent memory and a quick search on the Campaign website ...

Manchester City in agency hunt to promote Etihad Stadium

22 May 2012 | by John Owens

Premier League champions Manchester City have a search under way for an agency to promote

PAA lands Investec private banking account

17 May 2012 | by Sara Kimberley

relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...

Ketel One in search for creative agency

17 May 2012 | by Jeremy Lee

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

the destination, then jump on the train and frantically start searching on your phone for a hotel, restaurant ... ". That was the first mobile search of the day. Luckily, I started my day viewing a mobile-optimised site. (The Tube ... hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

the Facebook URL from your smartphone? What happens if a customer finds you through a mobile search - is your ... an overwhelming "no". It is frustrating because it is basic stuff. For example, a search for "Coke" on mobile ... desktop site. In the UK, 165,000 people search for "Coke" on their mobiles every month. Is the brand ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

, mobile search, which Google says more than 70 per cent of smartphone owners use in conjunction with ads ... brand site or as microsites built to support this searching. Equally important at this stage is how ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ... the media buying, the search engine optimisation and pay per click, you not only control the quality ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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