to remove filtersTracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...
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M2M lands Paddy Power media task
31 May 2012 | by Katherine Levy
M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...
Twitter in agency hunt to boost consumer appeal
29 May 2012 | by Sara Luker
The pitch process, which coincides with an agency search by rival LinkedIn, has seen the site hold ... interest stories about its users. The search is not expected to cover corporate or crisis comms work ... consumers. Twitter declined to comment on the agency search, but it is understood to have met a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
