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M2M lands Paddy Power media task

M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...

Justin Sampson takes chief executive role at Barb

a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton ...

Tracey Follows: You don't need a cape and mask to have a superpower

classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...

Google's big debate on piracy, privacy and porn

such as Safe Search and TalkTalk's network-level filter go some way to addressing the problem. But, ultimately ... the development of the semantic web. A good semantic web service will interpret meaning from search words ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...

R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.