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BELOW-THE-LINE: DESIGN CHOICE; Lazy Fish Corkscrew

Kevin Byrne, Director, Direct Dialog Corkscrew design is similar to that of the mousetrap. For hundreds of years, man has wracked his brain in search of easier and more humane ways of getting the job done. On more than one occasion, pain and heartache have resulted from the end product, which ...

THIS WEEK: Lilywhites plots expansion drive

to appointing its first board-level marketing director after searching for a senior marketer to head up a major...Lillywhites, which this week was sold off for pounds 28m.5m by hotel group Forte, is close to appointing its first board-level marketing director after searching for a senior marketer to head up a major brand extension drive. The new board position of commercial director will oversee ...

MARKETING FOCUS: How Britain can still get it right

- Drucker s marketing pre-eminence - becomes a reality. Brand differentiation, the search for significant ...

MARKETING TECHNIQUE: IT; Programme fillers

system there would be potential. A global search for the right system ended, ironically, 50 ...

MARKETING TECHNIQUE: IT; Softly, softly does it

to be a computer system to handle this kind of drudgery, he searched but found nothing. And, like any ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

recently ran a promotion for a retail client offering a car but spent time soul searching to decide ...

THIS WEEK: Guinness NPDer nets Canada job

. The company is searching internally and externally for a replacement. Thompson was appointed to respond ...

ANALYSIS: Taking the Direct approach’

campaigns First Direct is still searching for an ad strategy that will hammer home its message ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.