14 Dec 1995
| by KEVIN BYRNE
Kevin Byrne, Director, Direct Dialog
Corkscrew design is similar to that of the mousetrap. For hundreds of
years, man has wracked his brain in search of easier and more humane
ways of getting the job done. On more than one occasion, pain and
heartache have resulted from the end product, which ...
08 Dec 1995
to appointing its first board-level marketing
director after searching for a senior marketer to head up a major...Lillywhites, which this week was sold off for pounds 28m.5m by hotel
group Forte, is close to appointing its first board-level marketing
director after searching for a senior marketer to head up a major brand
extension drive.
The new board position of commercial director will oversee ...
23 Nov 1995
| by ANDREW SETH
-
Drucker s marketing pre-eminence - becomes a reality. Brand
differentiation, the search for significant ...
23 Nov 1995
| by MIKE HEWITT
system
there would be potential.
A global search for the right system ended, ironically, 50 ...
23 Nov 1995
| by RON CONDON
to be a computer system to handle this kind of
drudgery, he searched but found nothing. And, like any ...
23 Nov 1995
| by DAVID TEATHER
recently ran a promotion for a retail client offering a
car but spent time soul searching to decide ...
11 Jan 1995
. The
company is searching internally and externally for a replacement.
Thompson was appointed to respond ...
11 Jan 1995
| by CONOR DIGNAM
campaigns
First Direct is still searching for an ad strategy that will hammer home
its message ...