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BELOW-THE-LINE: DESIGN CHOICE; Lazy Fish Corkscrew

Kevin Byrne, Director, Direct Dialog Corkscrew design is similar to that of the mousetrap. For hundreds of years, man has wracked his brain in search of easier and more humane ways of getting the job done. On more than one occasion, pain and heartache have resulted from the end product, which ...

NEWS: John Smith’s bitter to sponsor new TV series by Jack Dee

to the TV ads and feature a house-to-house search for a sponsor for the show. The sponsorship credits ...

NEWS: BMP changes tack for debut Budweiser film

-covered after a long stint at the wheel, gets out in search of a beer. But the bars are unwelcoming because ...

CLOSE-UP: PERSPECTIVE; Why you can’t cut corners and have a strong ad series

wondering, the brand is Kronenbourg 1664. Thankfully too, the search for the amber nectar is nearly ...

NEWS: McCanns poaches from Burnetts to fill top Coca-Cola role

. He confirmed McCanns had worked very closely with Coca-Cola throughout the search, and had taken ...

CLOSE-UP: CLIENT OF THE WEEK; A happy conclusion for W&D’

search for a replacement, which finally ended last week with the appointment of Butterfield Day Devito ...

THIS WEEK: Guinness NPDer nets Canada job

. The company is searching internally and externally for a replacement. Thompson was appointed to respond ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.