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NEWS: Sega Amusements to begin search for agency in new year

15 Dec 1995

search following the appointment of its first head of marketing....Sega Amusements, the new theme park arm of the Japanese games giant, is gearing up for an agency search following the appointment of its first head of marketing. James Bidwell, who joined from Walt Disney Attractions early this month, is charged with launching a new concept in Sega ...

MEDIA: FOR THE RECORD

08 Dec 1995

stories of the day. Barclaycard is to sponsor In Search of James Bond with Jonathan Ross ...

NEWS: John Smith’s bitter to sponsor new TV series by Jack Dee

01 Dec 1995

to the TV ads and feature a house-to-house search for a sponsor for the show. The sponsorship credits ...

NEWS: BMP changes tack for debut Budweiser film

01 Dec 1995 | by KAREN YATES

-covered after a long stint at the wheel, gets out in search of a beer. But the bars are unwelcoming because ...

CAMPAIGN CRAFT: THE CREATIVE ISSUE; Are we getting bored of jazzy post- production techniques?

01 Dec 1995 | by EMMA HALL

sophisticated post production, and admits that the search is on for something new. He argues: It is like ...

NEWS: Columbia Tristar to see six agencies in home video search

24 Nov 1995

Columbia Tristar Home Video, a division of the film giant, has briefed six shops to create new ways of using its pounds 4 million adspend to put life into home video advertising.

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

23 Nov 1995 | by DAVID TEATHER

recently ran a promotion for a retail client offering a car but spent time soul searching to decide ...

NEWS: Grey pushes Beatles retrospective with poster depicting song titles

03 Nov 1995

looking for a sponsor. The search has been restricted by a ban from the surviving Beatles on any company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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