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THIS WEEK: Lilywhites plots expansion drive

to appointing its first board-level marketing director after searching for a senior marketer to head up a major...Lillywhites, which this week was sold off for pounds 28m.5m by hotel group Forte, is close to appointing its first board-level marketing director after searching for a senior marketer to head up a major brand extension drive. The new board position of commercial director will oversee ...

NEWS: SeaFrance trawls for shop to boost profile

SeaFrance, the fledgling French ferry group, is searching for an agency to rid...SeaFrance, the fledgling French ferry group, is searching for an agency to rid it of the downmarket image associated with its predecessor. The company has risen from the ashes of the joint venture between Stena and the French railway group, SNCF. From January, it will share the Dover ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.