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FEATURE: Do banks understand brands?

13 Dec 1996 | by BRENDAN LLEWELLYN

successfully the futile search for a blanket brand. Royal Bank of Scotland: No corporate work of note ...

BACKBITE

13 Dec 1996 | by CAROLINE MARSHALL

creative credentials. That s the holy grail clients and agencies have been searching for since long ...

NEWS: Lottery tie-in boss quits McCain

12 Dec 1996

- Cola Schweppes Beverages following a year-long search to replace the last top marketer, Doug Frawley ...

NEWS: Express strengthens marketing capability

06 Dec 1996 | by GORDON MACMILLAN

Express Newspapers has appointed a figure unknown in national newspaper circles to the newly created role of commercial director. The post is to be taken up by Nicholas Rudd-Jones, currently managing director of the Westminster Press group s Wiltshire Newspapers, after a prolonged search. He ...

NEWS: Shell invites three to pitch for European job

29 Nov 1996 | by HARRIET GREEN

Shell has kicked off the search for an agency to handle its entire pounds 60 million European...Shell has kicked off the search for an agency to handle its entire pounds 60 million European creative account. The oil giant currently splits its advertising on a country-by-country basis. Shell has asked three roster agencies to pitch for the business - Ogilvy and Mather, which handles ...

INTERACTIVE: New-media clinic; Ads on the Net are big business but are sold by very different rules

29 Nov 1996 | by JOHN OWEN

into the equation? There will be a few independent sites, news providers and search engines, that attract enough ...

INTERACTIVE: interactive gallery reviewed by PETE MILL

29 Nov 1996 | by PETE MILL

.uploaded.com:9696 Yahoo! UK I always thought of Yahoo! as a search engine, but apparently ... for the Volvo UK site, I tried searching for it on one of the big American engines. No luck. But with Yahoo ...

MARKETING MIX: HOBBY HORSE; Marketers must learn from the CIA Laser spat

28 Nov 1996 | by SIMON MARQUIS

search for genuine value for money. ...

DESIGN: Designs on the right choice

28 Nov 1996 | by ROBERT DWEK

director of the European Design Register (EDR), a matchmaker for clients in search of a design ... . And there is real pain in his voice. Tips on choosing an agency DO put together a search brief: why ...

THIS WEEK: Pepe axes Euro marketing post

21 Nov 1996 | by JULIAN LEE

. Pepe s search for a European marketing director was sparked off by the surprise news in July ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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