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FEATURE: Do banks understand brands?

13 Dec 1996 | by BRENDAN LLEWELLYN

successfully the futile search for a blanket brand. Royal Bank of Scotland: No corporate work of note ...

BACKBITE

13 Dec 1996 | by CAROLINE MARSHALL

creative credentials. That s the holy grail clients and agencies have been searching for since long ...

MEDIA: HEADLINER; Ginger man’s expansion plan focuses on media ownership

13 Dec 1996 | by CLAIRE BEALE

. But with Evans (and increasingly Revell himself) being fair game for tabloid journalists searching ...

NEWS: Express strengthens marketing capability

06 Dec 1996 | by GORDON MACMILLAN

Express Newspapers has appointed a figure unknown in national newspaper circles to the newly created role of commercial director. The post is to be taken up by Nicholas Rudd-Jones, currently managing director of the Westminster Press group s Wiltshire Newspapers, after a prolonged search. He ...

NEWS: Shell invites three to pitch for European job

29 Nov 1996 | by HARRIET GREEN

Shell has kicked off the search for an agency to handle its entire pounds 60 million European...Shell has kicked off the search for an agency to handle its entire pounds 60 million European creative account. The oil giant currently splits its advertising on a country-by-country basis. Shell has asked three roster agencies to pitch for the business - Ogilvy and Mather, which handles ...

INTERACTIVE: New-media clinic; Ads on the Net are big business but are sold by very different rules

29 Nov 1996 | by JOHN OWEN

into the equation? There will be a few independent sites, news providers and search engines, that attract enough ...

INTERACTIVE: interactive gallery reviewed by PETE MILL

29 Nov 1996 | by PETE MILL

.uploaded.com:9696 Yahoo! UK I always thought of Yahoo! as a search engine, but apparently ... for the Volvo UK site, I tried searching for it on one of the big American engines. No luck. But with Yahoo ...

NEWS: Agencies pitch for BBC-Flextech task

08 Nov 1996 | by CAROLINE MARSHALL

about doing something that isn t licence- fee driven. The search for an agency is being ...

Hollick Labour’s media lord

08 Nov 1996 | by CLAIRE BEALE

and at the moment I don t see a killer product. Without one, digital will be a technology in search of a market ...

DIARY: Any takers for a lonely heart art director with brown eyes and a lilt?

01 Nov 1996

There is an interesting entry snuggling cosily alongside the more usual Lonely Hearts ads in this week s Time Out (hey, not that I read those pages or anything). Besides the Shamanic global healer in search of young perfect regal goddess and Perseus, son of Zeus, enjoys slaying Titans ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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