Shell has kicked off the search for an agency to handle its entire pounds 60 million European...Shell has kicked off the search for an agency to handle its entire pounds 60 million European creative account. The oil giant currently splits its advertising on a country-by-country basis. Shell has asked three roster agencies to pitch for the business - Ogilvy and Mather, which handles ...
Retailers could learn a lot about customer service from Superquinn, a Dublin-based supermarket, writes Julian Lee Finding the right formula for customer service is similar to the search for the Holy Grail. It appears to be never-ending. There is, however, one retail company that many would ...
into fashion in the UK as the consumer goes in search of a one-stop shop. There s no doubt ...
search for the most convenient and secure payment methods, no one solution stands out above ...
and golf gift items, are being mooted. Smith s search for new product areas that will provide ...
launched a search for a dedicated marketing chief for the combined Mothercare and Children s World chains ...
Stores in a search for greater presence on the high street....WH Smith s music retailing arm, Virgin Our Price, is to adopt a similar format to Tesco s Metro Stores in a search for greater presence on the high street. There are 34 Virgin Megastores which, at about 9000 sq ft, need a large town to support each one in sales. But the company is putting its ...
- is unlikely to be kept, as the company is still searching for an international board-level marketing chief ...
it is open to all media . Search and employ Yet the company s internal marketing operation still lacks clarity. It has no head of marketing and is still searching for an international ...
Selfridges is in the throes of seeking a new agency, following the appointment of its incumbent shop, Saatchi and Saatchi, to work on the pounds 4.5 million Bhs account last week.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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