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MARKETING MIX: SOAP BOX - Differing media species are still evolving breeds

11 Dec 1997 | by ED BASSETT

I suppose it s a comforting thought being categorised. It saves an awful lot of heart searching...I suppose it s a comforting thought being categorised. It saves an awful lot of heart searching. So which type of media species am I? Cynic? Ambivalent? Enthusiast? Acquiescent? Such are the revelations of a new report conducted by CIA MediaLab. After 18 months of research into consumer ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

11 Dec 1997 | by LISA CAMPBELL

. She s also got her own dedicated Web site and a single Internet search produces around 80 ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

by Interfocus revealed that men were in search of television sets with large screens and impressive sound ... searching going on right now among economists and marketers as they reluctantly let go of many classic ...

REVIEW: Marketing and advertising news in the week’s press ..

05 Dec 1997

Ferrero, the Italian chocolate company, has called off its search for an agency following a...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ...

Lombard seeks additional agency

05 Dec 1997 | by JEMIMAH BAILEY

Lombard Business Finance is searching for a PR consultancy to work with its marketing deparment...Lombard Business Finance is searching for a PR consultancy to work with its marketing deparment, after restricting its relationship with retained agency Le Fevre. The move follows the decision by Le Fevre to resign the account two weeks ago. Agency chairman Joy Le Fevre said that Le ...

Radio Rentals puts ad account to pitch again

05 Dec 1997 | by KAREN YATES

this time, but a search team, headed by Ryan, is said to have visited four or five London agencies ...

Rank finds boss for Haven group

04 Dec 1997 | by ALI QASSIM

Rank Holidays has ended its six-month search for a marketing chief by appointing Martin Dalgleish...Rank Holidays has ended its six-month search for a marketing chief by appointing Martin Dalgleish to oversee its Haven and Haven Europe brands. Dalgleish takes up the position following an internal shake-up earlier in the year, which saw former marketing director Peter Allport, who ...

Ferrero courts sale to Unilever

04 Dec 1997 | by AMANDA LUTCHFORD

Ferrero, the Italian chocolate company, has called off its search for an agency to handle its...Ferrero, the Italian chocolate company, has called off its search for an agency to handle its pounds 200m pan-European advertising account, as its president and owner Michele Ferrero considers selling the company to Unilever. The family-owned confectionery giant, which spends pounds 10m ...

PROFILE: Club class - James Palumbo, founder Ministry of Sound

04 Dec 1997 | by JULIAN LEE

of searching, he found the right people to staff the club and recruited a team of young marketers to promote ...

Direct Line begins hunt for Life shop

28 Nov 1997 | by HARRIET GREEN

, is searching for an advertising agency to boost its profile with a new multi-million pound advertising budget....Direct Line Life, the recently formed joint venture between Direct Line and Scottish Widows, is searching for an advertising agency to boost its profile with a new multi-million pound advertising budget. Direct Line Life, which offers PEPs and life products, contacted the Advertising Agency Register last ...

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