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MARKETING MIX: SOAP BOX - Differing media species are still evolving breeds

11 Dec 1997 | by ED BASSETT

I suppose it s a comforting thought being categorised. It saves an awful lot of heart searching...I suppose it s a comforting thought being categorised. It saves an awful lot of heart searching. So which type of media species am I? Cynic? Ambivalent? Enthusiast? Acquiescent? Such are the revelations of a new report conducted by CIA MediaLab. After 18 months of research into consumer ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

11 Dec 1997 | by LISA CAMPBELL

. She s also got her own dedicated Web site and a single Internet search produces around 80 ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

by Interfocus revealed that men were in search of television sets with large screens and impressive sound ... searching going on right now among economists and marketers as they reluctantly let go of many classic ...

Rank finds boss for Haven group

04 Dec 1997 | by ALI QASSIM

Rank Holidays has ended its six-month search for a marketing chief by appointing Martin Dalgleish...Rank Holidays has ended its six-month search for a marketing chief by appointing Martin Dalgleish to oversee its Haven and Haven Europe brands. Dalgleish takes up the position following an internal shake-up earlier in the year, which saw former marketing director Peter Allport, who ...

Ferrero courts sale to Unilever

04 Dec 1997 | by AMANDA LUTCHFORD

Ferrero, the Italian chocolate company, has called off its search for an agency to handle its...Ferrero, the Italian chocolate company, has called off its search for an agency to handle its pounds 200m pan-European advertising account, as its president and owner Michele Ferrero considers selling the company to Unilever. The family-owned confectionery giant, which spends pounds 10m ...

PROFILE: Club class - James Palumbo, founder Ministry of Sound

04 Dec 1997 | by JULIAN LEE

of searching, he found the right people to staff the club and recruited a team of young marketers to promote ...

Psygnosis hit by exit

27 Nov 1997 | by WINSTON FLETCHER, chairman, Bozell UK G

Games publisher Psygnosis is searching for a marketing director following the resignation of Pat...Games publisher Psygnosis is searching for a marketing director following the resignation of Pat Moores. Moores, who took over the marketing director position from Paul Duncanson just five months ago, is stepping down for health reasons. The Sony-owned company hopes her successor, who ...

Advertising & Promotion: Sponsor search

20 Nov 1997 | by PATRICK BARRETT

Bath Rugby Club has appointed API Sponsorship to recruit a new sponsor following the decision by the club s current sponsor, Allied Domecq, to end its four-year backing of the team.

Oral-B searches for new director

20 Nov 1997 | by LISA CAMPBELL

Gillette is seeking a sales and marketing director for its Oral-B healthcare division following the departure of David Swain.

CAREERS: Comment - Willing to learn but lacking dad to pull strings

13 Nov 1997 | by RUTH MARKS

I have exhausted every avenue in my job search, but I am determined not to give in. It has ...

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