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INTERNATIONAL BUSINESS MEDIA: PUBLISHERS MAKE SENSE OF THE NET - Business titles are using very different strategies in the race to win on the Web. By Alex Games

technology, intranet and extranet will be as commonplace as search engines and tracker pads ...

Judge and Jury: Army should be saluted for its admission of race mistakes - The British Army’s latest campaign to target recruitment of ethnic minorities can be a success if it is not seen as too little, too late, says Adrian Wheeler, managing dir

initiatives are the result of spontaneous soul-searching on the part of the General Staff. Instead ...

ANALYSIS: Who wins the national trust? - Trust is one of the most powerful weapons in a marketer’s armoury, according to a new report from The Henley Centre. Jane Bainbridge reports on how it can be won, and sometimes lost

continually search for that sometimes elusive quality that makes consumers view brands warmly. Positive ...

CUSTOMER LOYALTY: Knowing me, knowing you - New by Carlson Loyalty Systems shows loyalty schemes miss the mark when it comes to changing consumer attitudes. David Sumner Smith reveals the results

. Intelligent search engines will allow users to scan every site on the Web to find the product or service ...

ADVERTISING & PROMOTION: Promises are no use if you can’t get the service

your internal soul-searching. Let the results come as a delightful surprise to them. I think ...

Corporate communications chief sought for VHI

Irish health insurance company VHI is searching for its first corporate communications manager....Irish health insurance company VHI is searching for its first corporate communications manager. As a spokesperson for VHI, the corporate communications manager will be responsible for media relations, event management, sponsorship, the three-strong in-house PR department and liaising with VHI ...

BBC Broadcast seeks PR to retune image

BBC Broadcast, the corporation s scheduling and commissioning arm, is searching for a senior PR...BBC Broadcast, the corporation s scheduling and commissioning arm, is searching for a senior PR professional to raise the profile of the BBC s programming. It is expected that the new head of PR, likely to be appointed from outside the corporation, will establish a roster of PR agencies. The BBC ...

INTERACTIVE: Matchfacts

, including Scotland. The search facilities are excellent in every area and the Web links second to none..., including Scotland. The search facilities are excellent in every area and the Web links second to none ...

INTERACTIVE: Bookpages

to search a huge database of published books online, by title, author, publisher or genre ...

HOTLINE

and Travel magazine and has narrowed its search down to two unnamed shops. Gregor Rankin, the publisher ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.