to remove filtersRadio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
this time, but a search team, headed by Ryan, is said to have visited four or five London agencies ...
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FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
women and new parents are queuing up in search of PR opportunities to help to increase their market ...
Oral-B searches for new director
20 Nov 1997 | by LISA CAMPBELL
Gillette is seeking a sales and marketing director for its Oral-B healthcare division following the departure of David Swain.
The Gap seeks director to plug European hole
31 Oct 1997 | by IAN DARBY
San Francisco-based clothing retailer The Gap is looking for a new director of European public relations. The post is vacant following the departure of Kelly Walsh, who left The Gap last week to become founding partner of Renegade, a new PR and advertising consultancy. The search for a ...
HOTLINE
31 Oct 1997 | by STEFANO HATFIELD
the advertising search was for a small project . Sunbeam, the US-based electric appliance manufacturer ...
CAMPAIGN DIRECT: MARKETING CHALLENGE - How FCA! helped Hotpoint ditch its ’dull and mumsy’ image/Irritated by the ’spotty oik’ factor, John Owen is rare - a mere humble male who loves Hotpoint’s message
10 Oct 1997 | by MEG CARTER
be constructed. The search for the right line began and at least ten were tested on consumers ...
MARKETING FOCUS: Giving birth to the male pill - The male pill will soon be available but how will drugs firms overcome macho hang-ups? Marketing puts a mock branding campaign to the test. James Curtis reports
25 Sep 1997 | by JAMES CURTIS
names have been subjected to a full UK-registered trade mark search by Castle International ...
REVIEW: Marketing and advertising news in the week’s press ..
25 Jul 1997 | by HARRIET GREEN
the company s newly created consumer mobility division, prompting a search for a successor. Wagner, who ...
ADVERTISING & PROMOTION: Ad award shortlist
10 Jul 1997 | by PATRICK BARRETT
(Little girl on potty), BT (Hugh Laurie), Guinness (Statistics), Nike (Good vs evil), Peugeot (Search...(Search for a hero), PG Tips (Pyramid tea bags), Renault (Ginola), Safeway (Harry and Molly), Tango ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
30 May 1997 | by ROY WARMAN, joint chief executive of Wa
was in search of an ABC1 audience with a female bias. Kenco s buying is drama-centric; it believes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
