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REVIEW: Marketing and advertising news in the week’s press ..

Ferrero, the Italian chocolate company, has called off its search for an agency following a...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ...

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-building task from Yahoo!, the US-based Internet search engine. The companies will be briefed next week ...

MARKEETING EXHIBITION EFFECTIVENESS AWARDS 1997: ORGANISERS’ SILVER AWARDS - BEST CONSUMER EXHIBITION

and textile colleges and model agencies. Its success is fed by the search by fashion and beauty ...

Lee Cooper hires from the inside

Lee Cooper has handed its top marketing role to an insider after calling off its 15-month search...Lee Cooper has handed its top marketing role to an insider after calling off its 15-month search for a European marketing director. The jeans company has now given responsibility for its overall ... is no longer a matter of urgency for the company. Lee Cooper denied reports that the search ...

THE NEW KINGS OF DENIM: Over the years, BBH’s work for Levi’s has created and defined jeans advertising. Up-and-coming labels have their work cut out to compete, Mairi Clark reports

. But it is the search for a brand position, rather than just a kitsch look , that prompted Diesel to look for a more ...

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. Joe Bloggs, the casualwear company, is searching for an ad agency to handle the promotion of its ...

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appointment ends a 15-month search by Publicis for a suitable candidate. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.