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REVIEW: Marketing and advertising news in the week’s press ..

Ferrero, the Italian chocolate company, has called off its search for an agency following a...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ...

Ferrero courts sale to Unilever

Ferrero, the Italian chocolate company, has called off its search for an agency to handle its...Ferrero, the Italian chocolate company, has called off its search for an agency to handle its pounds 200m pan-European advertising account, as its president and owner Michele Ferrero considers selling the company to Unilever. The family-owned confectionery giant, which spends pounds 10m ...

FOR THE RECORD

posts. Users will be able to search for posts by job title, job function and country. Habitat ...

ITC clears Foster’s Ice film of inciting racism

searching for water. The voiceover explains that the man is trying to find a toad in the muddy remnants ...

Careers: Extra strength for Trebor role - The announcement that confectionery giant Trebor Bassett has introduced its first sales and marketing director position puts the relationship between the two disciplines under the spotlight once more. Jane Bainbri

Marketing Search In the FMCG area, the commercial director or combined job is more often found in small ...

ANALYSIS: Who wins the national trust? - Trust is one of the most powerful weapons in a marketer’s armoury, according to a new report from The Henley Centre. Jane Bainbridge reports on how it can be won, and sometimes lost

continually search for that sometimes elusive quality that makes consumers view brands warmly. Positive ...

Guinness search for Europe chief ends at Nestle

Guinness Brewing Worldwide has ended its eight-month search for a European marketing director...Guinness Brewing Worldwide has ended its eight-month search for a European marketing director with the appointment of Nestle marketer Jon Potter. Potter, 34, is currently based in the Czech Republic, where he is marketing director of Nestle joint-venture company Cokoladovny. He replaces Rob ...

CAMPAIGN CRAFT: THE CREATIVE ISSUE - Is being bad a good thing for improving the impact of ads? As Dave Trott rails against crappy ads, many defend them, Emma Hall finds out

that in the process of searching for a new team, a lot of the books he has seen contain as many articles about ...

Careers: The Secret Diary of Brian The Brand Manager

earmarked for me. Believe me, I ve searched for the hero inside myself and all I ve found is my inner ...

INTERNATIONAL ISSUE: Cereal giants call truce in price war that failed to appetise - Karen Benezra on a clash that hurt competitors but didn’t move the US public

from the price cuts, has been searching for the right mix of new products and marketing support ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.