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Jigsaw search for 20 sponsors

17 Dec 1998 | by DANNY ROGERS

The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...

DIRECT NEWS: Barraclough Hall wins contest for Bupa task

11 Dec 1998 | by ELEANOR TRICKETT

a year, so it won t affect us materially. The search for both an above-the-line ad agency ...

Bupa starts search for agency after O&M split

27 Nov 1998 | by FRANCESCA NEWMAN

Bupa is reviewing its multi-million-pound advertising, media buying and direct marketing accounts out of the Ogilvy Group as it shifts the strategic side of its marketing business in-house.

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

19 Nov 1998 | by SUE BEENSTOCK

and government, and although you ll have to search hard to find a pension company willing to admit its part ...

PERSPECTIVE: BBH brings Limbo on board to try to crack retail briefs

02 Oct 1998 | by CAROLINE MARSHALL

, only five years ago we devoted a whole column to the theory that the search for marketing tools other...and sales promotion. Why, only five years ago we devoted a whole column to the theory that the search ...

HOTLINE

04 Sep 1998 | by MAIRI CLARK

Kellogg has kicked off a surprise search for an additional advertising agency in the US to work...Kellogg has kicked off a surprise search for an additional advertising agency in the US to work alongside its three-strong roster. The multinational cereal giant currently uses J. Walter Thompson, Leo Burnett and Burrell Communications. Agencies under consideration are: BBDO Worldwide, Grey Advertising ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

27 Aug 1998 | by FRAN LITTLEWOOD

; search engines are a popular place to put ads to maximise exposure to internet users. But Colling ...

NEW MEDIA: Phone sales go online

13 Aug 1998 | by LISA CAMPBELL

, pagers and the company s pre-pay phone, Pay as you Talk. Customers will be able to quick-search ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

03 Jul 1998 | by GRAHAM KING

and you search for the one vague thread of commonality....I ve just sussed out how to write this column. You get four pieces of totally unrelated work and you search for the one vague thread of commonality. Then you simply write wittily - and occasionally disparagingly - about each of them, pausing, if you can, to end each paragraph with a thought ...

CAREERS: Comment - Enjoy what you do and search for inspiration

11 Jun 1998 | by M KIERSNOWSKI

From architect (my childhood ambition) to journalist (my teenage ambition), to purveyor of sticky labels, for such was the main format for supplying mailing lists in those days. Not very glamorous.

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