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Jigsaw search for 20 sponsors

17 Dec 1998 | by DANNY ROGERS

The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...

Liberty in search for agency

15 Dec 1998

- Liberty, the upmarket London retailer, has parted company with its agency of two years, Bean Andrews Norways Cramphorn, and has invited a short list of agencies to present.

Liberty in search for agency

15 Dec 1998

- Liberty, the upmarket London retailer, has parted company with its agency of two years, Bean Andrews Norways Cramphorn, and has invited a short list of agencies to present.

Bupa starts search for agency after O&M split

27 Nov 1998 | by FRANCESCA NEWMAN

Bupa is reviewing its multi-million-pound advertising, media buying and direct marketing accounts out of the Ogilvy Group as it shifts the strategic side of its marketing business in-house.

BAA in search for a shop to take control of media business

27 Nov 1998 | by ELEANOR TRICKETT

The British Airports Authority is poised to announce a formal tender for its media planning and buying business following the joint appointment of HHCL & Partners and Publicis last week to handle its creative account in the UK and Europe respectively.

European to close as search for buyer fails

20 Nov 1998 | by ANNA GRIFFITHS

The ailing European newspaper will close next month after failing to find a buyer. The final issue will be published on 14 December.

PUBLIC SECTOR: Camden starts search for comms chief

20 Nov 1998 | by KATHY GREENE

The London Borough of Camden last week launched a hunt for an assistant CEO to head its newly restructured communications department. The appointee will have more than 40 staff and be responsible for a budget of around pounds 3.5 million. Julia Simpson, who used to head up the department, left the council...

CGU begins search for agency in wake of autumn ad blitz

20 Nov 1998 | by HARRIET GREEN

Commercial General Union, the insurance brand formed by the merger of Commercial Union and General Accident, has put its multi-million pound creative account up for pitch three months after making Publicis its sole agency.

STOP PRESS: US law firm begins search for agency

30 Oct 1998 | by JULIETTE GARSIDE

Squire, Sanders and Dempsey, a US law firm with ten offices in Europe and Asia, is looking for an international PR agency to raise its profile in local markets outside the US. The firm is reviewing its marketing plan and hopes to begin implementing an international PR programme in spring next year....

MARKETING FOCUS: In search of the big idea - Has the innovation gone out of British marketing

22 Oct 1998 | by JAMES CURTIS

lot is not genuine NPD but more a case of search and apply. This search and apply ... a lot is not genuine NPD but more about search and apply. Western culture is always looking ...

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