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Top Britvic boss to Center Parcs

Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny...Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny Ayres, a director of marketing at Britvic. Ayres, who is Britvic s top marketer for still drinks, will take up the pounds 70,000-a-year post on January 11. She will report to managing ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

as they search for ways to persuade drivers to seek out their forecourts over those of their rivals ...

Jigsaw search for 20 sponsors

The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

is currently grappling. At least, though, bound up in all this soul searching is a move away from ...

NEW MEDIA: Trading place

search engines when trading. Tradezone, www.tradezone.co.uk, provides businesses with an electronic...Onyx Internet has launched an e-commerce service which allows buyers and suppliers to bypass search engines when trading. Tradezone, www.tradezone.co.uk, provides businesses with an electronic catalogue and a smartcard to pay for goods. ...

Coutts seeks agency

for project work, such as DMB s awards and a number of equestrian events. The search is being ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

constantly searches the database for live contacts and connects an operator to them as soon as they have ...

Eurotunnel pins hopes on retail

Eurotunnel is close to signing a deal with a major retail operator as it searches for a way...Eurotunnel is close to signing a deal with a major retail operator as it searches for a way to minimise revenue losses from the abolition of duty-free shopping next summer. The cross-channel operator, still billions of pounds in debt from its construction, is in talks with retailers including ...

NEW MEDIA: Microsoft plans UK online travel booking service

will be heavily advertised on the site. The site will be advertised by search engines Yahoo! and Infoseek ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

and government, and although you ll have to search hard to find a pension company willing to admit its part ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.