Grey and Lexmark part company
21 Dec 1998
products, will begin its search for a new advertising agency early in 1999. ...
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Grey and Lexmark part company
21 Dec 1998
products, will begin its search for a new advertising agency early in 1999. ...
Top Britvic boss to Center Parcs
19 Dec 1998 | by STEVE BELL
Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny...Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny Ayres, a director of marketing at Britvic. Ayres, who is Britvic s top marketer for still drinks, will take up the pounds 70,000-a-year post on January 11. She will report to managing ...
AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol
19 Dec 1998 | by CLAIRE MURPHY and BINNUR BEYAZTAS
as they search for ways to persuade drivers to seek out their forecourts over those of their rivals ...
Hollinger Digital hands web account to BBH Unlimited
18 Dec 1998 | by CLARE COZENS
, to promote the launch of its search engine, UK.Max.com....Hollinger Digital has appointed the newly formed through-the-line agency, BBH Unlimited, to promote the launch of its search engine, UK.Max.com. The new site is designed to offer a UK-focused search facility with UK-specific directories. It goes live at the end of December ...
EDITORIAL: Smiley licensing is no laughing matter
18 Dec 1998 | by STEFANO HATFIELD
operator in search of an easy buck becomes involved, different rules apply....operator in search of an easy buck becomes involved, different rules apply. ...
Bank of America appoints Bozell to $100m account
18 Dec 1998
it with enthusiasm. "We have great confidence in the capabilities of Bozell Temerlin McClain. Our search team ...
Bank of America appoints Bozell to $100m account
18 Dec 1998
it with enthusiasm. "We have great confidence in the capabilities of Bozell Temerlin McClain. Our search team ...
THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry
18 Dec 1998 | by STEFANO HATFIELD
at that level to commit themselves to a new job, sign a contract, begin the search for an assistant ...
Jigsaw search for 20 sponsors
17 Dec 1998 | by DANNY ROGERS
The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
