The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...
. It has permitted the search for cures for disease to be mixed up with the search for more fragrant ...
Avanti, the relaunch of sex. Traditionally, condom advertising is focused around sex. The premium positioning and price of these condoms led to the strategy of appealing to a more affluent and discerning audience that is in search of a superior lifestyle. So, media included postcards in top ...
, ending its six-month search for a marketing director. John Prior, the new product director of Burger ...
for an important match. One of the women spends a few moments searching for something before pulling a lucky ...
to guarantee this, Hemblade says, is to keep searching for new writers and photographers - such as Guardian ...
may be hampered in its search by the fact that most major networks have conflicting business which ...
it was a little bit different. In the search for ABC1 males aged 25-44, the programme was also likely ...
s Digest is searching for an advertising director following Nick Handley s resignation after almost eight ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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