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Jigsaw search for 20 sponsors

17 Dec 1998 | by DANNY ROGERS

The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...

REVIEW: Marketing and advertising news in the week’s press

04 Dec 1998

Worldwide has begun a search for a global advertising agency to handle creative and media for its flagship ...

Jim Beam Brands searches for global agency

01 Dec 1998

- Jim Beam Brands Worldwide has begun a search for a global advertising agency to handle creative...- Jim Beam Brands Worldwide has begun a search for a global advertising agency to handle creative and media for its flagship brand, Jim Beam, bourbon. Jim Beam last month parted company with its agency of record, Fallon McElligott, which had held the account for ten years. Globally the account is estimated ...

Jim Beam Brands searches for global agency

01 Dec 1998

- Jim Beam Brands Worldwide has begun a search for a global advertising agency to handle creative...- Jim Beam Brands Worldwide has begun a search for a global advertising agency to handle creative and media for its flagship brand, Jim Beam, bourbon. Jim Beam last month parted company with its agency of record, Fallon McElligott, which had held the account for ten years. Globally the account is estimated ...

CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex

27 Nov 1998

Avanti, the relaunch of sex. Traditionally, condom advertising is focused around sex. The premium positioning and price of these condoms led to the strategy of appealing to a more affluent and discerning audience that is in search of a superior lifestyle. So, media included postcards in top ...

HOTLINE

27 Nov 1998 | by EMMA HALL

. The Central Office of Information has invited Abbott Mead Vickers BBDO, BMP DDB, Ogilvy s search for a ...

CAMPAIGN DIARY: The chips are down ... DMB&B benefits from Mrs Dunnill’s true tale

02 Oct 1998

Those of you who have been lucky enough to catch DMB s lovely new ads for McCain s Micro Chips will no doubt be touched to discover that each of the heartwarming commercials was inspired by a true story. In one spot, a young lad searches through his parents freezer to find the boxes of Micro Chips his ...

Seagram in search for shop to handle pounds 2m Morgan’s task

25 Sep 1998 | by EMMA HALL

Seagram, the international drinks giant, is talking to agencies about its pounds 2 million Captain Morgan s Spiced Rum advertising account.

Coca-Cola woos new marketing chief from P&G

17 Sep 1998 | by LISA CAMPBELL

Coca-Cola has ended its seven-month search for a marketing director by appointing Andrew Harrison...Coca-Cola has ended its seven-month search for a marketing director by appointing Andrew Harrison, Procter s hair care marketing director, to the role. Harrison replaces Jan Hall, who left the UK in March to take up the post of global brand director for Diet Coke and Coca-Cola Light ...

REVIEW: Marketing and advertising news in the week’s press

11 Sep 1998 | by CLAIRE COZENS

, ending its six-month search for a marketing director. John Prior, the new product director of Burger ...

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