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AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

as they search for ways to persuade drivers to seek out their forecourts over those of their rivals ...

Eurotunnel pins hopes on retail

Eurotunnel is close to signing a deal with a major retail operator as it searches for a way...Eurotunnel is close to signing a deal with a major retail operator as it searches for a way to minimise revenue losses from the abolition of duty-free shopping next summer. The cross-channel operator, still billions of pounds in debt from its construction, is in talks with retailers including ...

REVIEW: Marketing and advertising news in the week’s press

, ending its six-month search for a marketing director. John Prior, the new product director of Burger ...

PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions, the target market loves the quirky ads. By Jade Garrett

this month for the McDonald s Doubles spot, featuring a man searching for change down the back of a sofa ...

KFC lures chief from rival chain

Fast-food chain KFC has ended its six-month search for a marketing director by poaching a senior...Fast-food chain KFC has ended its six-month search for a marketing director by poaching a senior marketer from arch rival Burger King. John Prior was, until six weeks ago, marketing director of the burger chain. In July he was moved to the new post of European new-product development director ...

HOTLINE

Kellogg has kicked off a surprise search for an additional advertising agency in the US to work...Kellogg has kicked off a surprise search for an additional advertising agency in the US to work alongside its three-strong roster. The multinational cereal giant currently uses J. Walter Thompson, Leo Burnett and Burrell Communications. Agencies under consideration are: BBDO Worldwide, Grey Advertising ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

be found on a mix of high-traffic websites such as search engines (appearing when keywords ... of banner ads for use with search engines. Recent H-P research shows its name appeared more often than that of any other corporation as a keyword search. The H-P website claims more than ten million hits a day ...

CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN AMAZON.COM

Six, you can easily find the book with a key word search. If you are in the mood for some music ...

CampaignLive Update

CampaignLive continues to break the top industry stories. Here are just some of the headlines this week: - Wednesday 10.18 British tycoon to mount anti-EMU ad campaign - Tuesday 16.34 McCann-Erickson hires a deputy managing director - Tuesday 16.32 Cadbury Schweppes searches ...

Amazon in hunt for new chief to focus on the UK

Amazon.co.uk, the UK subsidiary of online bookseller Amazon.com, is searching for a marketing...Amazon.co.uk, the UK subsidiary of online bookseller Amazon.com, is searching for a marketing director to handle more localised marketing activity. The search follows the departure of James Middlehurst, who was acting as a consultant for the company and was tipped to take over as sales ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.