19 Dec 1998
| by CLAIRE MURPHY and BINNUR BEYAZTAS
as they search for ways to persuade drivers
to seek out their forecourts over those of their rivals ...
26 Nov 1998
| by DANNY ROGERS
Eurotunnel is close to signing a deal with a major retail operator
as it searches for a way...Eurotunnel is close to signing a deal with a major retail operator
as it searches for a way to minimise revenue losses from the abolition
of duty-free shopping next summer.
The cross-channel operator, still billions of pounds in debt from its
construction, is in talks with retailers including ...
11 Sep 1998
| by CLAIRE COZENS
, ending its six-month search for a marketing
director. John Prior, the new product director of Burger ...
11 Sep 1998
| by JADE GARRETT
this month for the McDonald s Doubles spot, featuring a man
searching for change down the back of a sofa ...
10 Sep 1998
Fast-food chain KFC has ended its six-month search for a marketing
director by poaching a senior...Fast-food chain KFC has ended its six-month search for a marketing
director by poaching a senior marketer from arch rival Burger King.
John Prior was, until six weeks ago, marketing director of the burger
chain. In July he was moved to the new post of European new-product
development director ...
04 Sep 1998
| by MAIRI CLARK
Kellogg has kicked off a surprise search for an additional
advertising agency in the US to work...Kellogg has kicked off a surprise search for an additional
advertising agency in the US to work alongside its three-strong roster.
The multinational cereal giant currently uses J. Walter Thompson, Leo
Burnett and Burrell Communications. Agencies under consideration are:
BBDO Worldwide, Grey Advertising ...
04 Sep 1998
| by ROBERT DWEK
be found on a mix of high-traffic websites such as
search engines (appearing when keywords ...
of banner ads for use with search
engines. Recent H-P research shows its name appeared more often than
that of any other corporation as a keyword search. The H-P website
claims more than ten million hits a day ...
28 Aug 1998
| by ELEANOR TRICKETT, Campaign and BILL CUR
Six, you can easily find the book with a key word
search. If you are in the mood for some music ...
28 Aug 1998
| by KAREN YATES
CampaignLive continues to break the top industry stories. Here are
just some of the headlines this week:
- Wednesday 10.18 British tycoon to mount anti-EMU ad campaign
- Tuesday 16.34 McCann-Erickson hires a deputy managing director
- Tuesday 16.32 Cadbury Schweppes searches ...
20 Aug 1998
| by STEVE BELL
Amazon.co.uk, the UK subsidiary of online bookseller Amazon.com, is
searching for a marketing...Amazon.co.uk, the UK subsidiary of online bookseller Amazon.com, is
searching for a marketing director to handle more localised marketing
activity.
The search follows the departure of James Middlehurst, who was acting as
a consultant for the company and was tipped to take over as sales ...