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Grey and Lexmark part company

products, will begin its search for a new advertising agency early in 1999. ...

Grey and Lexmark part company

products, will begin its search for a new advertising agency early in 1999. ...

BT boosts its online presence with dollars 10m investment in Excite

BT has acquired 50 per cent of the US internet search engine and web portal company, Excite...BT has acquired 50 per cent of the US internet search engine and web portal company, Excite, for dollars 10 million. The purchase extends BT s reach into the online consumer market, strengthening its presence in online advertising and e-commerce. It also marks the first time a UK company ...

NEW MEDIA: Lycos makes BT deal

Search engine Lycos UK has signed a deal with BT Internet to provide a branded internet access...Search engine Lycos UK has signed a deal with BT Internet to provide a branded internet access service called Lycos Online. The service costs pounds 11.75 (inc VAT) per month, and can be downloaded from www.lycos.co.uk. ...

HOTLINE

users can request a brochure, book a test-drive and search for a local dealer. ...

PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions, the target market loves the quirky ads. By Jade Garrett

this month for the McDonald s Doubles spot, featuring a man searching for change down the back of a sofa ...

NEW-MEDIA CHOICE: SONY

, the animations worked and there were forums for e-mails. I found a search engine which was useful ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

be found on a mix of high-traffic websites such as search engines (appearing when keywords ... of banner ads for use with search engines. Recent H-P research shows its name appeared more often than that of any other corporation as a keyword search. The H-P website claims more than ten million hits a day ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

; search engines are a popular place to put ads to maximise exposure to internet users. But Colling ...

MARKETING MIX: Pen portrait

, and constant search for the innovative. And before I am accused of complimenting him unduly, may I point ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.