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HOTLINE

users can request a brochure, book a test-drive and search for a local dealer. ...

NEW-MEDIA CHOICE: SONY

, the animations worked and there were forums for e-mails. I found a search engine which was useful ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

be found on a mix of high-traffic websites such as search engines (appearing when keywords ... of banner ads for use with search engines. Recent H-P research shows its name appeared more often than that of any other corporation as a keyword search. The H-P website claims more than ten million hits a day ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

; search engines are a popular place to put ads to maximise exposure to internet users. But Colling ...

MARKETING MIX: Pen portrait

, and constant search for the innovative. And before I am accused of complimenting him unduly, may I point ...

Agencies pitch for energy free-for-all

, is spearheading the search for an agency. A decision on the corporate campaign is expected in July, although ...

REVIEW

Nissan GB has promoted Brian Carolin to managing director, prompting a search for a new marketing ...

Thomson Directories links up with Internet search engine

- Thomson Directories has linked up with the internet search engine, Lycos, to give advertisers...- Thomson Directories has linked up with the internet search engine, Lycos, to give advertisers ... the opportunity to search over 2.2 million UK business listings on the Thomson Directories Service "Inbusiness ... they can search under any combination of company name, business type or geographic location ...

Thomson Directories links up with Internet search engine

- Thomson Directories has linked up with the internet search engine, Lycos, to give advertisers...- Thomson Directories has linked up with the internet search engine, Lycos, to give advertisers ... the opportunity to search over 2.2 million UK business listings on the Thomson Directories Service "Inbusiness ... they can search under any combination of company name, business type or geographic location ...

MARKETING FOCUS: Change the subject - FMCG marketers are finding there is a huge demand for their skills and experience, especially in newly deregulated areas. Gill Upton reports

these people are being wooed, explains Russell White, director with marketing and search selection company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.