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MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

- we ve just concluded one with the company information and search company ICC - to provide us with data. We ll be linking all these companies back end software with ours to give full searches on, say ...

Dixons hires Le Fevre to revamp retail arms

The Dixons Group has ended its search for a consumer agency to work across its retail brands with the appointment of Le Fevre Communications. The agency was hired last week on annual fees understood to be in the region of pounds 200,000. A team has now been set up at Le Fevre's London office - its headquarters ...

INTERNATIONAL: Everad seeks agency as PR becomes high priority

NEW YORK: Digital technology and advertising integration company Everad is searching for a PR...NEW YORK: Digital technology and advertising integration company Everad is searching for a PR agency and is thought to be prepared to spend up to pounds 25,000 per month on PR. Everad, founder of the PlayJ music platform, designs and develops systems to integrate advertising into music ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.