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DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

02 Nov 2000 | by RACHEL MILLER

Searching for creativity in financial services direct mail is a challenge. It is easier than...Searching for creativity in financial services direct mail is a challenge. It is easier than looking for a needle in a haystack - mainly because rare examples of original and thought-provoking work tend to stand out rather better. But the consensus is that most of it lacks inspiration ...

L'Oreal looks for direct marketing agency to build customer links

27 Oct 2000 | by IAN DARBY

to its customers. The search for a direct marketing agency is being led by L Oreal UK s marketing ...

US credit card giant seeks shops for UK launch

29 Sep 2000

next stage of development and has recently embarked on a search for a UK brand director whose remit ...

Building Retail Brands

01 Sep 2000 | by Terilyn A. Henderson and Elizabeth A. Mihas

Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel manufacturers Nike and Calvin Klein, the secret appears to be strong, well-leveraged brands, which, McKinsey ...

MARKETING MIX: Cunning plan to shift ’digs’

13 Jul 2000

in search of Tudor and medieval remains. It looks as though the DM supremo has been employing all ...

CAMPAIGN.I: Agency to launch own shopping directory

07 Jul 2000 | by DEBORAH BONELLO

people can go to search according to their interests, and which can provide everything you need ...

Yell.com to build brand with pounds 10m TV and DM drive

22 Jun 2000 | by IMELDA MICHALCZYK

, is Yell.com s first. It aims to reposition the site as a find , rather than search, engine - promising ... the advantages of advertising on the internet. Yell.com will unveil a new site with a more powerful search ...

STOP PRESS

15 Jun 2000 | by GAIL KEMP

Vowles, who left the company last month to go travelling. Ask Jeeves, the search engine ...

WCRS unveils friendly Fred for finance site

09 Jun 2000 | by EMMA HALL

that is designed to search through hundreds of mortgage offers to find consumers opportunities to save money ...

DIRECT MARKETING: How will Data Act affect DM? Will the new Data Protection Act catch marketers out? By Rob McLuhan

08 Jun 2000 | by ROB MCLUHAN

by search warrants. - All data in every organisation is now covered, including corporate databases ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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