to remove filtersConsumer behavior: Building marketing strategy
01 Aug 2000 | by Hawkins, Best and Coney
. Information Search 16. Alternative Evaluation and Selection 17. Outlet Selection and Purchase 18 ...
Search results for Search
Search filters:
Add Search Filters:
By Publication
By Industry Sector
- Agencies (1)
- Media / Entertainment (1)
Building Retail Brands
01 Sep 2000 | by Terilyn A. Henderson and Elizabeth A. Mihas
Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel manufacturers Nike and Calvin Klein, the secret appears to be strong, well-leveraged brands, which, McKinsey ...
Additional Information
Campaign Jobs
- Mid Weight Designer Digital Gurus £28000 - £35000 per annum, London
- Client Manager - Luxury/Interiors up to £35k Network Recruitment £25000 - £35000 per annum, London
- Insight Manager - Client Side! Elizabeth Norman International £45000 - £60000 per annum + Benefits, Surrey
- Insight Manager - Consumer Elizabeth Norman International £39000 - £45000 per annum + Benefits, West London
- Assistant General Manager, Sales & Business Development (Sweater) Michael Page International , Shenzhen
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
