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FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

couple of years, though, a whole new set of customers are likely to be firing up their browsers in search ... you want. On the other hand, the search facility can be a bit jumpy and cumbersome. Overall, not a ... what you are looking for manually there is a powerful on-site search engine to give you a hand ...

Maitland Consultancy replaces FD at Tesco

Supermarket giant Tesco has ended its search for a new financial PR agency by hiring the Maitland Consultancy. Tesco had used Financial Dynamics for more than five years but had called a review and competitive pitch process last month (PR Week UK, October 13) following the retirement of FD ...

Dixons hires Le Fevre to revamp retail arms

The Dixons Group has ended its search for a consumer agency to work across its retail brands with the appointment of Le Fevre Communications. The agency was hired last week on annual fees understood to be in the region of pounds 200,000. A team has now been set up at Le Fevre's London office - its headquarters ...

Media: Rainbow to give Freeserve content

. Rainbow will slot into Freeserve s Lifestyle channel, a spokesman confirmed. The ISP had been searching ... previously directed gay and lesbian searches to other ISPs, but will now push them towards Rainbow ...

M&S names its new head of PR

Troubled retailer Marks and Spencer has ended its four-month search for a new head...Troubled retailer Marks and Spencer has ended its four-month search for a new head of communications with the appointment of American Cheri Lofland. Lofland, 42, will take the newly-created role of director of communications, reporting, for the first time, directly to CEO Peter Salsbury ...

STOP PRESS: Larkspur takes on PR job for Focus Do It All

Larkspur has been appointed by DIY retailer Focus Do It All after a ten-month search. The agency...Larkspur has been appointed by DIY retailer Focus Do It All after a ten-month search. The agency will work alongside the in-house team on consumer and corporate PR. The brief also includes regional PR to raise individual store s profiles. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.