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NEW MEDIA BRIEFS: Overture signs companies for ad campaigns

20 Dec 2001

Overture, the pay-for-performance search engine, has signed up Marks & Spencer, Debenhams, Littlewoods, Comet and Interflora to book search advertising campaigns for the Christmas shopping season. The addition of the high street brands takes Overture's paying advertisers to more than 3000. ...

Excite UK to cease trading

20 Dec 2001

Excite UK, the search engine and portal, is to cease trading at the end of the week after failing to secure a buyer. Its demise will trigger 48 job losses. ...

NetValue chief to take senior role at BT LookSmart

20 Dec 2001

BT LookSmart, the search engine and online business directory, has appointed Jannie Cahill as top marketer in its drive to build brand recognition and hit its target to be profitable next year. Cahill takes up the post of marketing manager and reports to the company's chief executive Martin ...

MEDIA: FT.com launches cuttings service for PROs

14 Dec 2001 | by MATT WEINER

with the launch of FTPro - a global news, search and monitoring operation for the business market ... haven't got the time to search endlessly through websites. 'Our competitor, Nexis Lexis, searches 1,200 sources, FTPro scans the top 300. That's because this service is concerned with providing ...

Yahoo! reviews £25m Euro media

14 Dec 2001 | by MATTHEW COWEN

Yahoo! is reviewing its 25 million pan-European media account out of Optimedia after four years with the agency. The internet search engine has been in contact with networks with a view to getting a review under way in the next few weeks. The move follows a shake-up of Yahoo!'s European management ...

STOP PRESS: PRWeek launches Contact directory online

07 Dec 2001

CONTACT: PRWeek launched its Contact directory online this week at www.prweek.com. Contact Online provides information on 1,500 consultancies, 1,000 suppliers of services to the industry and press and PR contacts at more than 5,000 organisations. Users can search by company name ...

Excite@Home to close down
as AT&T withdraws offer

05 Dec 2001 | by Staff,

built. Cox and Comcast will be paying 112.5m each as part of the deal. Two years ago, search ...

PUBLIC SECT0R: Ealing to trial Knowledge Network

30 Nov 2001

. In terms of rebuttal, the system searches government databases to find the best suited quotes and facts ...

OPINION: Search engines are key to a net gain in revenue

22 Nov 2001 | by LAURA MAZUR, a business writer and author

services. This is why a lot more attention is being given to the potential of search engines ... is not guaranteed to appear in the all-important first ten listings. After all, the average search engine can connect you to more than 500 million pages. But marketers currently rate search engines very low ...

NEW MEDIA BRIEFS: Monster.com signs deal

22 Nov 2001

Monster.com has signed a deal to provide its raft of recruitment services to users of AOL UK, France and Germany. AOL users will have access to Monster's CV tools, executive search, interviewing and job search techniques and other information linking prospective employers with applicants ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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