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Overture launches B2B campaign

LONDON - Search engine Overture, which rebranded from GoTo.com last month, is to launch a marketing...for online marketing." Overture, which changed its name from GoTo.com last month, launched the search ...

DIRECT: Asserta home in Spirit DM drive to draw consumers

,000 properties and a text messaging service that alerts users when a property matching their search criteria ...

DIRECT: News in brief

Saab Automobile has handed its global direct and relationship marketing business to Digitas Europe, ending a four-month agency search. Digitas will develop DM strategies to support global brand and sales initiatives, and will implement loyalty schemes. It will work alongside Saab's global brand ...

DIRECT: News in brief

Saab Automobile has handed its global direct and relationship marketing business to Digitas Europe, ending a four-month agency search. Digitas will develop DM strategies to support global brand and sales initiatives, and will implement loyalty schemes. It will work alongside Saab's global brand ...

Three agencies win places on Prudential DM business

Prudential has split its pounds 40 million direct marketing business between three agencies. TBWA/GGT Direct and Craik Jones Watson Mitchell Voelkel have won a large chunk of the account after a pitch against Lowe Live and Rapier organised by the agency search consultancy The Haystack Group ...

DIRECT: TfL hunts DM shop for traffic charge ads

. The agency search is being run separately to the review of the main TfL roster. Interfocus currently ...

DIRECT: TfL hunts DM shop for traffic charge ads

. The agency search is being run separately to the review of the main TfL roster. Interfocus currently ...

REVIEW: Marketing and advertising news in the week's press

The Direct Marketing Association and the AAR have merged their registers to form one list for clients looking to hire agencies in the sector. It will be branded DMAAR and will offer two services to clients - an agency search and a selection process. - General release. ...

AXA Direct calls review of pounds 10m DM business

's agency search service. Last year, media for AXA Sun Life Direct was consolidated into Optimum ...

DIRECT: News in brief

The Direct Marketing Association (UK) is to merge its agency search service with that of the AAR Group to create a more comprehensive service for client marketers. The strategic alliance ... will be responsible for the Agency Search and Agency Selection services. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.