DIRECT: Asserta home in Spirit DM drive to draw consumers
30 Aug 2001
,000 properties and a text messaging service that alerts users when a property matching their search criteria ...
LONDON - Search engine Overture, which rebranded from GoTo.com last month, is to launch a marketing...for online marketing." Overture, which changed its name from GoTo.com last month, launched the search ...
,000 properties and a text messaging service that alerts users when a property matching their search criteria ...
Saab Automobile has handed its global direct and relationship marketing business to Digitas Europe, ending a four-month agency search. Digitas will develop DM strategies to support global brand and sales initiatives, and will implement loyalty schemes. It will work alongside Saab's global brand ...
Saab Automobile has handed its global direct and relationship marketing business to Digitas Europe, ending a four-month agency search. Digitas will develop DM strategies to support global brand and sales initiatives, and will implement loyalty schemes. It will work alongside Saab's global brand ...
Prudential has split its pounds 40 million direct marketing business between three agencies. TBWA/GGT Direct and Craik Jones Watson Mitchell Voelkel have won a large chunk of the account after a pitch against Lowe Live and Rapier organised by the agency search consultancy The Haystack Group ...
. The agency search is being run separately to the review of the main TfL roster. Interfocus currently ...
. The agency search is being run separately to the review of the main TfL roster. Interfocus currently ...
The Direct Marketing Association and the AAR have merged their registers to form one list for clients looking to hire agencies in the sector. It will be branded DMAAR and will offer two services to clients - an agency search and a selection process. - General release. ...
's agency search service. Last year, media for AXA Sun Life Direct was consolidated into Optimum ...
The Direct Marketing Association (UK) is to merge its agency search service with that of the AAR Group to create a more comprehensive service for client marketers. The strategic alliance ... will be responsible for the Agency Search and Agency Selection services. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.