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Overture launches B2B campaign

LONDON - Search engine Overture, which rebranded from GoTo.com last month, is to launch a marketing...for online marketing." Overture, which changed its name from GoTo.com last month, launched the search ...

Monster.com to partner with AOL Europe

in the Monster network. It will also provide CV tools, postings and databases; executive search, selection ... interviewing, job search techniques, and advice through the careers channel of the AOL UK, Germany and France ...

StepStone searches for new investors

LONDON - StepStone, the troubled online recruitment agency which closed its UK operation on Friday, plans to raise up to 21.7m by selling new shares.

GoTo rebrands as Overture to reflect
new positioning

The move comes as the company shifts away from its consumer roots to being a purely business-to-business firm. It generates revenue by partnering search engines and building a database of advertisers, which ... direct marketing and print advertising campaign, featuring the tagline "search performance", to tell its ...

Google appoints software veteran as CEO

SAN FRANCISCO - Internet search company Google.com has appointed former Novell chief executive Dr...Schmidt joins Google, which has quickly established itself as one of the most highly used search engines on the web, with more than 20 years' experience in software development, management and marketing. He adds what the young internet start-up community has come to dub "grey matter", referring to his ...

Schering-Plough media account up for grabs

LONDON - US Pharmaceutical company Schering-Plough is searching for a new agency to handle its

Newspaper Society loses marketing chief

. The NS is currently searching for a successor to replace Stanley. www.matchwork.com ...

Gloom deepens as AltaVista and others axe more jobs

Internet search engine AltaVista is cutting a quarter of its workforce, as the slowdown...LONDON (Brand Republic) - Internet search engine AltaVista is cutting a quarter of its workforce, as the slowdown in the online advertising market continues to claim dotcom victims. AltaVista said it is laying off a total of 200 employees. The company had already reorganised last year, involving more job cuts ...

Industry awaits Yahoo! results

Internet search engine and portal Yahoo! is set to release its fourth-quarter earnings today, which...LONDON (Brand Republic) - Internet search engine and portal Yahoo! is set to release its fourth-quarter earnings today, which could have a significant impact on the technology sector. Investors will be eager to hear what the company has to say about prospects for the coming year when the results are released ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.