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New Tesco PA director to review consultancy

that David will want to look into.' North's appointment follows a four month search to fill the post ...

JCPR to 'demystify' DVDs in consumer campaign

agency at the Korean car-maker, was charged with the search for an agency. The Committee, which ...

Dulux consumer brief is put out to tender in the UK

Leading paint brand Dulux is tracking a number of agencies in its search for UK consumer PR assistance. Industry sources say at least three agencies are pursuing the brief, which is likely to bring in fees well into six figures. Weber Shandwick Worldwide currently operates a press office ...

Edelman wins BRC brief to advise on retail PA strategy

The British Retail Consortium has ended the search for its first public affairs firm by appointing Edelman PR Worldwide. Edelman's PA arm bagged the business after a four-way pitch against DLA Upstream, Chelgate and Weber Shandwick Worldwide (PRWeek, 5 January). It is now tasked ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.