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DIRECT BRIEFS: Carphone Warehouse hunting marketing agency

Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke, will focus on securing partnerships with brands such as magazines to run promotions highlighting Carphone ...

Vodafone rethinks advertising roster

250 million global account earlier this year. The search has been sparked by the company ...

Vodafone rethinks advertising roster

The agency selection, which is being handled by Agency Insight, will see the appointment of a second network to work alongside Wieden 250 million global account earlier this year. The search has been sparked by the company's decision to merge all of the Vodafone subsidiary brands into its ...

Sony Ericsson pursues agency for mobile task

, which holds the Sony account, are likely to be lead contenders for the business. The search ...

Hutchison hands account to TBWA

Hutchison Whampoa 3G, the third-generation mobile telecoms group, has kicked off the search for a media agency after handing its creative account to TBWA/London, bringing to an end the biggest UK advertising review of the year. TBWA carried away the account, which is expected ...

PRIVATE VIEW: Trevor Beattie, chairman and creative director of TBWA London

in search of the man of their dreams. No sooner do they think they've struck gold, when Mr Lover ...

Vizzavi ties with Pop Idols in £2m sponsorship first

Vizzavi, the internet portal joint-owned by Vodafone and Vivendi, is to make its TV sponsorship debut by backing Pop Idols on ITV in a deal believed to be worth 2m. The agreement will see Vizzavi link its brand with a search to find the next Robbie Williams or Madonna. Pop Idols will offer ...

CAMPAIGN-I: News in brief

IBM has launched an online advertising campaign on BTLooksmart that is linked to search engine categories. The transitional ads, which run in-between pages as users skip from site to site, were planned ... on the current advertising, which depicts two men from a parallel universe who arrive on earth in search ...

CAMPAIGN-I: News in brief

IBM has launched an online advertising campaign on BTLooksmart that is linked to search engine categories. The transitional ads, which run in-between pages as users skip from site to site, were planned ... on the current advertising, which depicts two men from a parallel universe who arrive on earth in search ...

CAMPAIGN-I: News in brief

IBM has launched an online advertising campaign on BTLooksmart that is linked to search engine categories. The transitional ads, which run in-between pages as users skip from site to site, were planned ... on the current advertising, which depicts two men from a parallel universe who arrive on earth in search ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.