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Data decay and the consequences for your business

is searching for to reduce the amount of marketing budget that literally goes straight in the bin. There ...

HOTLINE: National Express Group narrows its search

National Express Group has narrowed its search for a direct marketing agency for its new Qjump

Ask Jeeves signs HHM for Xmas B2B drive

LONDON - Search engine Ask Jeeves has appointed direct marketing agency HHM to promote its

DIRECT BRIEFS: Initial City Link launches DM campaign

a free Search Impex-supplied model truck for every appointment booked with a City Link

DIRECT BRIEFS: Ask Jeeves appoints HHM for dm campaign

Ask Jeeves, the online search engine, has appointed HHM to carry out a direct marketing campaign

Work within a brand vision

. When Marketing and The HR Consultancy, part of the Stopgap Group, set out on the inaugural search ...

British Gas uses radio response ads to promote website

alleviate this stress by providing services such as a property search, a database of solicitors, online ...

Let the customer design your database

. Likewise information in "notes" fields are potential goldmines as they can be searched for repeated words ...

Wales Tourist Board hunts agency for European campaign

LONDON - The Wales Tourist Board is searching for an agency to handle a £1m advertising campaign

Industry collaborates on agency guidelines

, including guidelines on the process of searching and selecting agencies and managing client ... the 10 points to consider before a review and a 10-point search, selection, implementation and relationship management guide. These cover: the client's "decision tree" on search, selection ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.