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OPINION: Don't let media's search for a story cloud the business issues

Two stories dominated the business press last week. Most of the media began the week by sounding the death knell for McDonald's. Citing falling US sales and litigious obese Americans, the press concluded that the fast food company's day were numbered.

Reuters in search for global PR boss

Reuters has hired headhunters Spencer Stuart to find a successor for its global corporate communications director Peter Thomas, who retires next February after 32 years with the firm.

Hutchison in search for creative agency to roll out Sen in UK

Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.

Hutchison in search for creative agency to roll out Sen in UK

Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.

Hutchison in search for agency to roll out Sen in UK

LONDON - Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.

HOTLINE: National Express Group narrows its search

National Express Group has narrowed its search for a direct marketing agency for its new Qjump

MARKET RESEARCH: In search of insight

What do clients look for in their market research agency? Louella Miles finds that many want to go beyond the traditional remits of qualitative and quantitative research to get much deeper consumer insights.

Reckitt in search for global director

Reckitt Benckiser, the household products giant, is seeking a global category director for product innovation, licensing and sponsorship.

FHM and Sky link up for global 'hottest babe' search

LONDON - Emap is taking its flagship lads magazine FHM on to TV screens around the world with a show about its quest to find the world's most attractive non-celebrity woman called 'FHM Bikini Heaven'.

Grey ends search for UK chief with TBWA's Lace

has concluded its search for a chief executive with the appointment of TBWA\London chief executive...office. This time, with the search weighing in at almost 18 months, the agency has taken its time. Lace ... , and John Shannon, president of Grey International, who led the search to replace Smith. His appointment ... involved in the search for the new chief executive. Prior to TBWA, Lace spent three years at Euro RSCG ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.