19 Dec 2002
| by MARK RITSON, assistant professor of marketing at the London Business School
Two stories dominated the business press last week. Most of the media began the week by sounding the death knell for McDonald's. Citing falling US sales and litigious obese Americans, the press concluded that the fast food company's day were numbered.
06 Dec 2002
| by Holly Williams
Reuters has hired headhunters Spencer Stuart to find a successor for its global corporate communications director Peter Thomas, who retires next February after 32 years with the firm.
29 Nov 2002
| by MARK SWENEY
Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.
29 Nov 2002
| by MARK SWENEY
Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.
28 Nov 2002
| by Mark Sweney,
LONDON - Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.
08 Nov 2002
National Express Group has narrowed its search for a direct marketing agency for its new Qjump
08 Nov 2002
| by LOUELLA MILES
What do clients look for in their market research agency? Louella Miles finds that many want to go beyond the traditional remits of qualitative and quantitative research to get much deeper consumer insights.
07 Nov 2002
| by RAVI CHANDIRAMANI
Reckitt Benckiser, the household products giant, is seeking a global category director for product innovation, licensing and sponsorship.
31 Oct 2002
| by Claire Billings,
LONDON - Emap is taking its flagship lads magazine FHM on to TV screens around the world with a show about its quest to find the world's most attractive non-celebrity woman called 'FHM Bikini Heaven'.
08 Oct 2002
| by Gordon MacMillan,
has concluded its search for a chief executive with the appointment of TBWA\London chief executive...office. This time, with the search weighing in at almost 18 months, the agency has taken its time.
Lace ...
, and John Shannon, president of Grey International, who led the search to replace Smith.
His appointment ...
involved in the search for the new chief executive.
Prior to TBWA, Lace spent three years at Euro RSCG ...