Search results for Search

Showing 1 - 10 of 141 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Date

  • 2002 Remove filter

By Publication

  • Marketing Remove publication filter

Click remove filters icon to remove filters

Clear this search

OPINION: Don't let media's search for a story cloud the business issues

19 Dec 2002 | by MARK RITSON, assistant professor of marketing at the London Business School

Two stories dominated the business press last week. Most of the media began the week by sounding the death knell for McDonald's. Citing falling US sales and litigious obese Americans, the press concluded that the fast food company's day were numbered.

Green Isle Foods moves manager to director's role

19 Dec 2002

to marketing director, ending a nine-month search to fill the post.

PROFILE: Merry Chris Moss - Chris Moss, Chief executive, The Number

19 Dec 2002 | by RAVI CHANDIRAMANI

services such as cinema listings and restaurant searches. "It's all about winning and engaging customers ...

BRANDING BRIEFS: Budgens updates web site

12 Dec 2002

database allowing customers to search for 'safe' Budgens own-label products. The site also promotes

Orange chooses chief for global strategy division

12 Dec 2002 | by RAVI CHANDIRAMANI

than a fortnight. He was Alta Vista's director of international development and marketing in the search ...

MEDIA CHOICE: Till receipts

12 Dec 2002 | by BRIAN GIBB, Director, Promotional Risk Management

Fold it neatly into your wallet, push it into the farthest reaches of your pocket or screw it up tightly and despatch it into the nearest bin? Well, the days when shoppers took any of these options are gone. Or so the retail multiples would have us believe. Ever resourceful in the search for media ...

Horseracing appoints ex-Telewest marketer

12 Dec 2002 | by MARK KLEINMAN

The appointment, which ends a year-long search for a marketing director, comes just three months after a BBC documentary broadcast allegations of corruption. John, whose most recent job was marketing director of Telewest's business division, joined the BHB this week. He replaces Teresa Cash, who left last ...

BRAND HEALTH CHECK: Lloyds TSB - Can Lloyds TSB get its image back on track?

12 Dec 2002 | by BEN BOLD

of future customers with search engine partnerships and dedicated graduate teams being established ...

Lloyds TSB hires Mars director for top marketer job

05 Dec 2002 | by MARK KLEINMAN, RAVI CHANDIRAMANI and BEN BOLD

LloydsTSB has poached Mars marketer Helen Stevenson after almost a year-long search to fill its top

OPINION: ITV's move to prove superiority of TV takes us a step backward

05 Dec 2002 | by MARK RITSON, assistant professor of marketing at the London Business School

that the search for the 'most powerful' or 'world's favourite' medium is a chimera. The next generation of managers is being taught not to regard communications planning as the search for a single victor. The new ...

1 2 3 4 5 ...
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group