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Historical start for BBC

Walking with Cavemen: BBC special By Deborah Bonello Poetry and history form the backbone of this winter's schedules for BBC1 and BBC2. A poetry anthology and search for the UK's best new poet are headline features of BBC2's £100m schedule, with a documentary on Philip ...

Espotting in Scandinavia

Espotting, the pay-per-click search engine, is continuing its European expansion with the opening of an office in Scandinavia. Espotting Scandinavia will serve Sweden, Norway and Denmark ... . The performance pay search engine already has operations in France, Germany, Spain, Italy and Ireland ...

Personal View...On Permission-Based Marketing

the advertiser must ask the consumer for permission. Search engine marketing is another form of permission ... -based marketing there is because, each day, users are telling us what they want on the search engines. Consumers ... are responding to consumer requests by being listed on Espotting's pay-per-click search network, which includes ...

Optimedia scoops Euro Gap business

Pressler, in September who was charged with mounting an aggressive search for a new heavyweight to oversee ...

Tales from the city

was criticized for overpaying for the US business. Miller plans to step down in July next year. The search for a ...

Stop Press

Telecom has narrowed the search for a media agency to handle its £23m account to MediaCom, Zenith Media ...

Is three the magic number for mobile phones?

. In the meantime, the search is on for an income-generating market. But it's not just the handset ...

Auto Trader launches pull-out

Buy New: aimed at new car buyers Auto Trader , the classified motor title, is launching a new pull-out section this week aimed at new car buyers. The Buy New section will also be extended to the internet with a Buy New search facility on autotrader.co.uk. The new launch from ...

News in Brief

Google, the internet search engine, launches a cost-per-click online advertising offer this week called AdWords. Brands can sponsor words which, when typed into the search engine, bring up links on the side of the page based on what the web user is searching for. Advertisers will only pay for ads ...

Naked ambition grows

company. With expansion abroad and new ventures planned imminently for the UK, this search for the best ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.