to remove filtersSuperbrands case studies: Landor
19 Jul 2002
) and Nordea. Recent developments Since its foundation, Landor has always searched for new ways ...
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Royal Mail to use 3D posters in 'Lord of the Rings' drive
28 Oct 2002 | by Michael Byrne,
Using 400 dynamic image lenticular six-sheet posters produced for the Royal Mail promotion by Hive Associates in association with Bates UK, the drive encourages consumers to "Search for the One Ring and win a million... before it disappears". Media buying for the campaign is through Carat. The posters are part ...
FT.com announces pricing as it begins to charge for content
30 Apr 2002 | by Deborah Bonello,
; Power Search -- fast, intelligent information retrieval; FT surveys and in-depth reports on countries ...
Ryanair and Black Tower go in search of consumers travelling light
05 Apr 2002
Brands were seeking out consumers with less baggage this week. Literally, in the case of budget airline Ryanair, and metaphorically for German wine brand Black Tower, writes Jennifer Whitehead in this week's Brand Watch .
Mars and Coors relaunch to tackle falling sales as Camel goes in search of slackers
22 Mar 2002
Mars spent £10m to take it from work, rest and play to pleasure beyond measure, while Coors thinks it can sell more beer with a switch of names, writes Jennifer Whitehead in this week's Brand Watch .
i-level launches digital partnership arm
16 Jan 2002 | by Ian Valentine,
The new i-level digital partnerships provide the technology to gain deep integration into a partner's site and align the business objectives of both parties. Current examples include the Umbro.com shop on AOL UK and the Yell.com cinema search facility on Empire's movie website. i-level, voted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
