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Google offers online shoopers the chance to Froogle

NEW YORK - Google, the search engine that has entered the language as a verb, has launched a...The site will be known as Froogle, a pun on the word "frugal". As with Google's original search engine, the results returned from the search will not be able to be bought, and are based ... . Froogle will also have sponsored links appearing onscreen to the right of the search results. However ...

MEDIA CHOICE: Till receipts

Fold it neatly into your wallet, push it into the farthest reaches of your pocket or screw it up tightly and despatch it into the nearest bin? Well, the days when shoppers took any of these options are gone. Or so the retail multiples would have us believe. Ever resourceful in the search for media ...

Hutchison in search for creative agency to roll out Sen in UK

Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.

Hutchison in search for creative agency to roll out Sen in UK

Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.

Hutchison in search for agency to roll out Sen in UK

LONDON - Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.

POINT OF PURCHASE: In-store impact on impulse shoppers

director of Coutts Retail Communications. "POP instantly helps consumers when they are searching for a ...

ANALYSIS: Iceland hunts the right formula

more scathing, asserting that Iceland is a chain "searching for its raison d'etre" and that its ...

MARKET RESEARCH: In search of insight

What do clients look for in their market research agency? Louella Miles finds that many want to go beyond the traditional remits of qualitative and quantitative research to get much deeper consumer insights.

Visa drops Ketchum for Golin/Harris for US PR

, Visa USA president and CEO, said: "This was an extremely important search for us because as we embark ... ." The search for the new agency was headed by Barrie Carmichael, who joined the company a year ago as executive ...

STOP PRESS: Appointment at Comet

Comet has ended a year-long search for a head of marketing, promoting Bob Darke, head of grey goods

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.