to remove filtersBritish Gas uses radio response ads to promote website
08 Oct 2002 | by Claire Billings,
alleviate this stress by providing services such as a property search, a database of solicitors, online ...
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Oracle promotes sales chief to top marketing post
07 Nov 2002
His appointment ends a search triggered by the departure of Nick Barley to take the top UK marketing post at rival software giant Microsoft (Marketing, August 7). Hartwell will oversee the company's £4m advertising business, held by Grey. He takes the reins amid a torrid time for the technology ...
Npower to offer faster home-buying
28 Aug 2002 | by Ravi Chandiramani,
. Npower has pledged to reduce the conveyancing process, which encompasses searches, surveys ...
Yorkshire Water seeks a pseudo FMCG image via HHCL campaign
21 Jun 2002 | by CAMILLA PALMER
asks: Hot, sweaty Resume search for a quick snog . The ads will be supplemented by further ...
MARKETING TECHNOLOGY: Automation assists business efficiency. Marketing resource management is helping reduce wasted hours, says David Murphy
30 May 2002 | by DAVID MURPHY
on activities ranging from searching for files on someone else's PC, trying to make sense of multiple revisions ...
Ryanair and Black Tower go in search of consumers travelling light
05 Apr 2002
Brands were seeking out consumers with less baggage this week. Literally, in the case of budget airline Ryanair, and metaphorically for German wine brand Black Tower, writes Jennifer Whitehead in this week's Brand Watch .
McCann beats two to £25m global AMD task
15 Mar 2002 | by MATTHEW COWEN
travelling to earth in search of advanced computer technology. Hill Holliday's stateside work for AMD ...
TFM PREVIEW: Technology helps reach consumers - The Technology For Marketing 2002 event will showcase more efficient ways of interacting with customers
24 Jan 2002 | by ALASTAIR RAY
on its own. "Data mining searches for correlations that exist within the database. The user doesn't ask ...
i-level launches digital partnership arm
16 Jan 2002 | by Ian Valentine,
The new i-level digital partnerships provide the technology to gain deep integration into a partner's site and align the business objectives of both parties. Current examples include the Umbro.com shop on AOL UK and the Yell.com cinema search facility on Empire's movie website. i-level, voted ...
Vizzavi appoints new chief executive
as 100 jobs are cut
07 Jan 2002 | by Ian Valentine,
The move follows the departure of Evan Newmark as part of the restructure of the brand's revenue model, which will see 100 jobs axed across Europe. Under the new model Vizzavi, which sponsors ITV's search-for-a-star show Pop Idol , will receive 5% of airtime revenue generated by mobile phone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
