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Comic Relief gives kids TV ad brief

31 Jan 2002 | by TANIA MASON

called off its search for a creative agency for the brand. ...

MARKETING HELPLINE SERVICE

31 Jan 2002

the right venue, searching by region, promotional type, and demographics. To aid selection, it will give ...

OMD nets pan-Euro Yahoo! account

31 Jan 2002 | by Ian Darby,

be leaving in April to pursue other business interests. Yahoo! recently partnered with the search engine Espotting to offer a pay-per-click search service to advertisers. It has also signed a deal ...

Building Online Success

29 Jan 2002 | by MediaWeek

in the pay-for-performance search market has grown from a two-man operation to employ 110 people across ... powers more than 540 million searches a month. And this means revenues are now 68 times larger ... finger in more than one revenue stream. Not only is the technology used by portals and search engines ...

PUBLIC SECT0R: Night Stop UK hunts for a PR agency

25 Jan 2002

HOMELESSNESS: Night Stop UK, the Yorkshire-based national charity that supports homeless teenager projects, is on the hunt for a PR agency to work on a pro bono basis. The marketing and PR committee is co-ordinating the search. Night Stop UK was set up two years ago. ...

PUBLIC SECT0R: Former Royal press aide lands Golden Jubilee remit

25 Jan 2002 | by JOE LEPPER

. The British Red Cross appointed Anson as an interim measure during its search to fill the newly created role ...

Sainsbury's appoints Ashton for IR

25 Jan 2002 | by HOLLY WILLIAMS

Sainsbury's has ended its five-month search for an investor relations chief, taking on Lynda Ashton from the BT Group. The supermarket chain lost its former head of IR David Boyd last September when he left to take the same role at mmO2, the demerged and rebranded wireless arm of BT ...

MEDIA: FOOTBALLERS' WIVES - AN EXPERT'S VIEW. ITV1's new drama, Footballers' Wives, has the ingredients and the legs to last

25 Jan 2002 | by ILKER SHAKIR, the broadcast director at Initiative Media London

searches for lucrative contracts with other clubs, romantic fumblings, pissed-up thuggery and sullen ...

Signet promotes marketer to lead retail brand trio

24 Jan 2002

of Hamley's first tasks will be to lead the search for Signet's first UK ad agency. The group is preparing ...

MARKETING MIX: Mancunians fill in the b----s to 'create' fun ads

24 Jan 2002 | by MATTHEW ARNOLD

Advertising is at its finest when the concept moves consumers to interact with it. And so we spend our days in search of that holy grail of marketing - the idea or icon that's compelling enough to draw in a diversity of people, yet malleable enough to allow each individual audience member ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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