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Google begins testing new book service with publishers

18 Dec 2003 | by Staff,

The service is currently in beta testing and has only come to light after users started noticing the results in their searches on the website. Google says that the test service is looking at how the internet search firm can work with book publishers and how it might possibly generate revenue. Susan ...

Expedia European marketer Shaw in shock departure

18 Dec 2003 | by Ben Carter,

confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects to make ...

NEWS BRIEF: Friends Reunited teams up with Ask Jeeves

18 Dec 2003

Friends Reunited has teamed up with Ask Jeeves to include a branded search engine on its web site

Top Expedia marketer in shock exit

18 Dec 2003 | by Ben Carter

. Expedia confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects ...

Friends Reunited selects Ask Jeeves for web search

15 Dec 2003 | by Staff,

LONDON – Friends Reunited has appointed Ask Jeeves UK to be its branded search engine on the site...The deal will allow consumers to search the web directly from the Friends Reunited website using Ask Jeeves . The deal, which will see a branded Ask Jeeves search box accessible on every page of the Friends Reunited site, is aimed at surfers using the Friends Reunited site to search for old friends who ...

Colgate pays for premium links on Google in Europe

12 Dec 2003 | by Staff,

the performance of its Colgate brand on internet search engine Google....The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle ... with search marketing in the past, but its agreement with Google marks its first pan-European campaign ... , the campaign is intended to boost sales of Colgate Sensitive. Search engine marketing is proving to be a boom ...

Yahoo! in search to fill top Europe job as chief exits

11 Dec 2003 | by Ben Carter

Yahoo! Europe managing director Mark Opzoomer has resigned, leaving the company searching for a

Colgate pays for premium links on Google in Europe

11 Dec 2003

the performance of its Colgate brand on internet search engine Google....The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle to co ... , they will be offered links to a relevant Colgate web site. Colgate-Palmolive has dabbled with search marketing ... to boost sales of Colgate Sensitive. Search engine marketing is proving to be a boom area for online ...

Yahoo! in search to fill top Europe job as chief exits

10 Dec 2003 | by Ben Carter,

LONDON - Yahoo! Europe managing director Mark Opzoomer has resigned, leaving the company searching

Panasonic launches innovative MMS campaign for X70

10 Dec 2003 | by Staff,

with Lycos by enabling visitors to the search engine site to specify an interest in receiving information ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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