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Expedia European marketer Shaw in shock departure

18 Dec 2003 | by Ben Carter,

confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects to make ...

OPINION: Customer trust is as important as their details

20 Nov 2003 | by Laura Mazur, a business writer

. In their search for sustainable competitive advantage, companies have moved through a number of stages. Patents ...

Tesco.com aims for young professionals with mailer

06 Nov 2003 | by Ben Bold,

with Lastminute.com to launch a travel website . The partnership means consumers can search for the best deals ...

DIRECT: Tesco.com aims at young professionals

06 Nov 2003 | by Ben Bold

web site. The partnership means consumers can search for the best deals on flights, holidays, hotels ...

Drury promoted to UK managing director role at Kelkoo

20 Oct 2003 | by Jennifer Whitehead,

Drury has been promoted to the role from head of commercial operations at the shopping search engine, and has worked for the company for over three years. He will take responsibility for all UK operations and will oversee Kelkoo UK's rapidly expanding staff, which has doubled in size in the first six ...

Case study: House of Bath and Frontwire email push

14 Oct 2003

incorporated the search functions from the main House of Bath site, giving recipients direct access to all ...

2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning

26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG

think the persistent search for simple, boiled-down communications solutions and brand uniformity ... around the park ... They want to search out the stories behind the Phaeton and immerse themselves ...

Weapons of Mass Destruction spoof gets huge traffic

22 Aug 2003 | by Staff,

for the Blueyonder portal across a number of international markets and proved the power of the search engine Google..., Blueyonder found its audience boosted by the fact that it started to come top of Google 's searches when the phrase "weapons of mass destruction" was searched for. Google and Blueyonder were not the only winners ... after an email was circulated telling users to type the phrase into the search engine and hit the 'I ...

BCA hires online media agency for recruitment push

15 Aug 2003 | by Staff,

The aim of the advertising is to increase membership for two of BCA's book clubs: bol.com and World Books. TBG says it will promote bol.com via search engines and shopping portals, using pay-per-click software. The digital marketing agency also plans to improve recruitment methods through an email ...

'Never knowingly undersold' not understood says survey

15 Aug 2003 | by Jennifer Whitehead,

people to find the best UK websites without resorting to search engines. Each site gets a rating out ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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