INTERNATIONAL: Schillinger picked for publicity and PR role at Beck's
31 Jan 2003 | by STEFAN RIEHL
BREMEN: German brewery Beck's has ended its three-month long search for a PR chief, hiring Jorg
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PUBLISHING AGENCIES: IN SEARCH OF PROOF
31 Jan 2003 | by JIM CURTIS
Many publishing agencies are intelligently tackling the age-old chestnut of return on investment. Jim Curtis reveals the different methods of measuring the effectiveness of customer magazines.
Analysis: Blair needs to get his public on side
31 Jan 2003 | by Amanda Platell
the argument for war. And forget about the search for a smoking gun - Blair needs to find a real gun if he ...
MEDIA HEADLINER: Young talent will work hard to make his mark on UK's media
31 Jan 2003 | by ALASDAIR REID
Once is an interesting novelty, twice is something more than coincidence. If this happens again we'll have to start calling it a trend. Last week, Zenith Optimedia revealed it had cast its net halfway round the globe in its search for a new chief executive for the London operation. As of 5 February ...
CLOSE-UP: LIVE ISSUE/SUPERBOWL - Big celebrities and big brands at 'the biggest show on Earth'
31 Jan 2003 | by MARK TUTSSEL, the vice-chairman and deputy chief creative officer at Leo Burnett US
reveal a squirrel has crawled up his trouser leg, searching for nuts. He finds them. With no repeat fees ...
Young talent will work hard to make his mark on UK's media
30 Jan 2003
Once is an interesting novelty, twice is something more than coincidence. If this happens again we'll have to start calling it a trend. Last week, Zenith Optimedia revealed it had cast its net halfway round the globe in its search for a new chief executive for the London operation. As of February 5 ...
MEDIA BRIEFS: Sky Digital launches MoneySupermarket
30 Jan 2003
following the launch of MoneySupermarket last week. The interactive service on Sky Active searches more than
Stop Press
30 Jan 2003 | by MediaWeek
-per-click search engine listings company, has doubled the bidding price for its search words. Advertisers will have to pay a minimum of 10p a bid to place their listings in the top ten results of user searches ... difficulties" at its publishing partner, Capital Live. Chrysalis is searching for a new publishing company ...
Get with the programme branding
30 Jan 2003 | by MediaWeek
in order to incentivize the viewer to "search" for the programme or product itself ...
Norwich Union sponsors BBC sports talent event
29 Jan 2003 | by Claire Billings,
to the corporation's recent music talent search show 'Fame Academy', to be aired on BBC One in the autumn.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
