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Media Moment of 2004 - Danny Meadows-Klue

23 Dec 2004 | by MediaWeek

Internet advertising went mainstream - with online adspend catching up with radio, the industry breaking the half billion mark for the first time, search engines leapfrogging cinema advertising to become one and a half times its size by June – the web broke every record going. It’s not just that ad spend ...

Aegis splashes £25m on US digital firm

22 Dec 2004 | by MediaWeek

the next two years after snapping up top US internet search marketing agency iProspect.

Aegis to pay up to $50m for US digital marketing shop

22 Dec 2004 | by Staff,

LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could..., Massachusetts, iProspect is one of the pioneers in search engine marketing. Earlier this year, it was named ...

HomeChoice snaps up 24-hour London news feed

22 Dec 2004 | by MediaWeek

The deal between ITV HomeChoice-owner Video Networks will give subscribers the branded London Tonight programme, a weather service and a search facility of classified listings for concerts and films. ITN will provide news feeds for the channel and viewers will also be offered the chance to contribute ...

Sharwood's in £2.5m agency hunt as TBWA quits

22 Dec 2004 | by Ben Carter

Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation

Small businesses expect online revenues to grow 25%

20 Dec 2004 | by Jennifer Whitehead,

% planning some sort of campaign, and search engine optimisation, which is a priority for 23% of those ...

Google gets US clearance on AdWords trademark trigger

17 Dec 2004 | by Daniel Farey-Jones,

searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant...users type in Geico in Google's search engine and AdWords brings up competitors' ads, its trademark ... trademarked terms are searched. Outside the US and Canada, Google's policy is to comply with requests from ...

The Annual 2004: The Year in ... International

17 Dec 2004

these claims is media's search for identity as it tries to shake off its image as the red-haired stepchild ...

Allied Domecq marketing chief resigns after investigation

16 Dec 2004 | by Staff

: "Kim leaves his role with immediate effect and without compensation. An external search ...

Yahoo! creates new position of chief data officer

16 Dec 2004 | by Staff,

infrastructures, which the internet search giant hopes will give it a leading presence in the fields of data ...

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