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ITV appoints Salmon to marketing director role

01 Dec 2004 | by Colin Grimshaw

ITV has wrapped up its five-month search to replace marketing director Jim Hytner by appointing

Direct News brief: Hotel Chocolat hires Ambergreen

01 Dec 2004

Hotel Chocolat, the mail-order chocolate company, is planning a heavyweight search marketing

AOL to restructure marketing as director departs

01 Dec 2004 | by Ben Carter

of the marketing department. It is also continuing its search for a brand director (Marketing, 15 July ...

IPT unveils competitor monitoring for email marketers

30 Nov 2004 | by Daniel Farey-Jones,

Users can search through IPT's growing database that currently contains more than 7,000 emails from 2,500 businesses, as well as receive real-time alerts when competitors send out an email. In addition, the profile to which each email was sent is available to monitor how other businesses communicate ...

Searching for eureka moments to cut through to consumers

30 Nov 2004 | by MediaWeek

When it comes to magazines, advertisers are always striving for fresh ways to market products. Deborah Bonello leafs through the pages and examines the logic behind the latest innovations

Web widens for online as digital potential becomes even clearer

30 Nov 2004 | by MediaWeek

’s research shows that the fastest-growing area of web advertising, both in the UK and the US , is search-related campaigns. Here, an advertiser typically pays to sponsor individual key words on internet search engines which then drive traffic to the advertiser’s website. Sponsored search represented some 40% of all ...

Diary: WACL kicks off search for adland's best man

26 Nov 2004

revealed their true colours and are starting a search for adland's Prince Charming....Next month, as part of the WACL Fairy Tale Gala Ball, to be held at the Savoy, a handful of adland's most eligible men will be paraded before a gaggle of excitable, giggly women. The finalists will be asked three searching questions and the person who emerges as the smoothest will then be declared Prince ...

Diary: WACL kicks off search for adland's best man

26 Nov 2004

revealed their true colours and are starting a search for adland's Prince Charming....Next month, as part of the WACL Fairy Tale Gala Ball, to be held at the Savoy, a handful of adland's most eligible men will be paraded before a gaggle of excitable, giggly women. The finalists will be asked three searching questions and the person who emerges as the smoothest will then be declared Prince ...

Brunswick set to handle LK Bennett investors job

26 Nov 2004 | by Tom Williams

Brunswick partner Tom Buchanan and senior associate Will Cullum are advising the firm and handling media coverage of the review led by financial adviser BDO Stoy Hayward. Although a sale of the LK Bennett business is a possible outcome of the review, the move is being pitched to the media as a search ...

Media: Lifeline - Mediaedge:cia digital

26 Nov 2004

is both an operating division - focusing on online media buying as well as search engine optimisation ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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