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The Work: New Campaigns - UK

the appliances can waste. The ads target consumers searching for white goods online and will appear on web pages ...

Campaign: Footie Chick taps into female football - Fashion PR

on Blissmag.co.uk and Zest.co.uk. In addition, Brazen led a PR campaign for JJB Sports to search for 'The ...

Sugar and Rimmel tie up for fourth year of model search

LONDON - Sugar, Hachette Filipacchi's teen magazine, has signed a deal with cosmetics giant Rimmel London for the fourth year running as sponsor of the Sugar/Rimmel London model competition.

Marketing by Music: Music first

, the publishing company's sync department, was to set up a song-search website so clients could audition songs ... -party search companies charge between 10 and 15 per cent of the licensing fee and usually, Bartram says, will simply call up the majors, who will then do a search on their behalf. Agencies, too, are realising ...

Campaign: Dove campaign a boost for real women - Marcoms

to editors. The team then gave The Sun an exclusive on Dove's search for models for the next ad, before ...

World: New-business Analysis - $1.5bn Nestle becomes biggest account in play

P G ends its media search, but major accounts are still active. In mid-July, Procter Gamble

Dove seeks 'real women' for ads

Dove is to search for the next group of 'real women' to become the faces and bodies of its Dove

Dettol set to reward community nurses

Dettol, the antiseptic disinfectant brand, is running a £1m ad campaign to promote its search...A website and hotline number will enable the public to nominate individuals. The search will be supported by national TV, radio and press activity. The radio campaign, running until September, will be fronted by Dr Chris Steele, resident GP of ITV1's This Morning. Promotional collars will also appear ...

Adwatch: Kleenex Velvet - 'Factory'

Until now, they have existed primarily in the 'kingdom of the cute'. Fallon for once eschews the beasts of the field in search of product truths. So it's off to the factory we go. In a series of beautifully crafted vignettes, we see the product getting made, sorted and packed. We see suitably cast ...

Media News brief: Nivea Lip Care to sponsor model search

Nivea Lip Care is sponsoring ELLEgirl magazine's second annual model search in association

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.