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The Work: New Campaigns - UK

The lowdown This is the second spot in WCRS's love-it-or-loathe-it campaign for the mobile telephone company 3. "Cherry tart" tells the story of a young schoolgirl who goes in search of a quiet spot where she can eat her packed lunch without having to contend with the attentions of a bully ...

Private View: Nick Hastings, the executive creative director at Euro RSCG London

In the intense, occasionally heroic search for big ideas, the creators of the Rice Krispies Muddles

Retail choice: Heidi Klein

Spearheading this movement are Heidi Gosman and Penny Klein, who, after a fruitless mid-winter search for cool bikinis, opened their first Heidi Klein resort-wear emporium in 2002. The West London store has some famous fans, with Elle Macpherson, Claudia Schiffer and Kate Moss beating a path to its ...

Grey raids Deutsch to appoint creative Ellis

while at Estee Lauder. Her arrival at Grey culminates an extensive worldwide search by headhunters ...

World: Analysis - Nike and Adidas' dominance brings out best in underdogs

audience; we want an arthouse audience." So in search of Asics wearers who spend more time in a dark room ...

PROFILE: Fit for the job - Michael Guest, UK brand director, Fila

and oversupplied". Eventually Guest left in search of new experiences, ending up at JD Sports. While All ...

The Art of Being Different

formulaic isn't the same as having to break rules." The search for good ideas should challenge convention ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.