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05 Nov 2004
capabilities and, although the search is unlimited by geography, the winning agency will need to have some ...
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Tri-Direct poaches Bailey from Real Media for search
08 Nov 2004 | by Daniel Farey-Jones,
search marketing by appointing Simon Bailey as account director....for the European rollout of 24/7 Search, the search marketing arm of the company. Prior to this, Bailey set up Digital Clarity, a specialist search marketing company, and has also held sales positions at Excite and BT ... for its clients. My role is to maximise the potential of search and online for clients to help them ...
AOL downloads Elvis lookalike for new advertising drive
21 Oct 2004 | by Staff,
The campaign, called "Chinese Elvis", shows how AOL members can feed their obsessions and access unique music content via the keyword search feature. It is the latest campaign from Grey for AOL 9.0 to use a central character to highlight the benefits of being an AOL member. Other campaigns have used ...
IPC's TV & Satellite Week launches first online edition
12 Oct 2004 | by Staff,
, with added features including search functions, archive issues, and audio and video capabilities....The digital edition is identical to the magazine in layout, but users can search and highlight text, archive issues and access website links for further information on programmes. The Olive Active Magazine technology used to procure payment also enables the publishers to embed audio and video ...
Online TV ratings site offers instant ad campaign results
07 Oct 2004 | by Staff,
viewing and a programme search module. Prices for subscriptions vary from £100 to £1000 a month ...
Good Pub Guide goes interactive with location by SMS
07 Oct 2004 | by Staff,
users to search for recommended entries, check whether food is served, or locate a pub by using its ...
Google and Multimap join to deliver targeted online ads
28 Sep 2004 | by Staff,
LONDON - Internet search engine Google has teamed up with Multimap.com to deliver geographically...in online advertising and it's great that a major search engine of the calibre of Google has recognised ...
Google rumoured to be planning Internet Explorer rival
23 Sep 2004 | by Staff,
Industry sources say that the internet company, best known for its Google search engine product, is working on the creation of a number of new web tools and has poached former Microsoft staff to help with development. The internet company, which recently launched a partial IPO, has launched Gmail and bought ...
Radcliffe is most searched for Olympic athlete online
06 Sep 2004 | by Sam Matthews,
LONDON - Paula Radcliffe has been named as the most searched athlete among UK internet users, in a...by Initiative and Overture during the first week of the games, UK sports fans made more online searches ... any Team GB members. The number of online searches grew sharply as the games progressed, up by more ... 33% of the top 10 searches, with Holmes gaining 17%. Thorpe took the bronze with 13%. According ...
Football beats Olympics in battle of internet searches
27 Aug 2004 | by Sam Matthews,
of searches carried out on the web this summer....Online searches for footballers playing in Euro 2004 were found to be six times more prominent ... 10 searches for sportsmen and women carried out so far during the Olympic period, football still dominated. Michael Owen and David Beckham were the subject of almost half the online searches, attracting 25 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
